35 Trending Products to Sell in 2023

Nowadays, social media platforms make it easy for new trends to appear and become popular.

Keeping up with the newest product trends and monitoring demand is essential to maximize profit and run a successful eCommerce business. It can also help you choose the right high-demand products to sell on your online store.

However, products quickly rise and fall in popularity, so it may be challenging to keep up.

To help you narrow down the things to sell online, we have researched and compiled the top 35 trending products for 2023, categorized by niche. This article includes the latest statistics, Google Trends data, and actionable tips for marketing the products.

Top Trending Health and Wellness Products

People are projected to continue paying extra attention to their health and wellness. In 2021, the global health and fitness niche market was valued at $3,294 billion. By 2027, this figure is expected to hit $4,277 billion.

In addition to physical fitness and immune health, mental wellness awareness is increasing. With flourishing opportunities to fulfill various health and wellness needs, this trending product category will stay profitable in the years to come.

1. Ashwagandha Supplements

• Average selling price: $10-$30
• Monthly global Google search volume: 1,500,000 (“ashwagandha”)
• Top countries: United States, India, Poland
• Ideal target audience: health-conscious consumers and herbal medicine enthusiasts
• Supplier suggestions: Medikonda Nutrients (USA), Onco India International (India), mass-zone.eu

Ashwagandha is an increasingly popular adaptogen – a category of herbs that help the body deal with stress. Some studies suggest that it improves athletic performance and male fertility. It comes in various forms, like pills, gummies, and powders.

According to Google Trends, the search volume for “ashwagandha” has sharply increased in recent years. It spiked in popularity halfway through 2021, in September 2022, and again in December 2022, leading into the beginning of 2023.

To promote this “super herb” for your online business, create an informative email marketing campaign on its proven health benefits. OptinMonster is an excellent tool for collecting email leads and improving conversion rates.

2. Matcha

• Average selling price: $10-$50
• Monthly global Google search volume: 886,000 (“matcha”)
• Top countries: United States, Mexico, Poland
• Ideal target audience: nutrition and caffeine enthusiasts
• Supplier suggestions: Ikeda Tea World (USA), Alibaba, Moya Matcha (Poland)

Matcha green tea is one of the few trending eCommerce products that have stayed relevant long after their initial popularity.

According to Google Trends, searches for “matcha” have experienced a gradual upward trend over the past few years, spiking up at the end of 2022 and leading into 2023.

Since matcha green tea is a caffeinated drink, you can market this product as a coffee alternative. Attract customers by highlighting matcha’s benefits, such as increased alertness and reduced jitteriness.

You can sell this product using the “things commonly bought online” tactic. Offer this eCommerce product along with the tools for making the drink, like matcha bowls and bamboo whisks. Offer a special bundled price, so customers feel like they’re getting more value.

3. Gluten-Free Pasta

• Average selling price: $10-$60
• Monthly global Google search volume: 50,000 (“gluten free pasta”)
• Top countries: United States, United Kingdom, Australia
• Ideal target audience: people with gluten-related medical conditions, health enthusiasts
• Supplier suggestions: Manicaretti (USA), Infinity Foods Wholesale (UK), Gluten Free 4 U (Australia)

Gluten-free pasta is made without wheat or gluten ingredients, replacing them with rice, corn, or potato flour. Just like regular pasta, it comes in various shapes and sizes. It is usable in all pasta recipes, as its taste and texture are almost identical to regular pasta. Google Trends data shows that the search volume for “gluten free pasta” has always been high. This is probably because gluten-free pasta has become a staple food for people with gluten intolerance. As a result, the product is always in demand.

Market this product to the niche target market of people with gluten-related medical conditions, such as celiac disease or wheat allergy. Promote it by creating a food blog to showcase different gluten-free pasta recipes.

4. Mushroom Coffee

• Average selling price: $10-$50
• Monthly global Google search volume: 43,000 (“mushroom coffee”)
• Top countries: United States, United Kingdom, Canada
• Ideal target audience: nutrition and caffeine enthusiasts
• Supplier suggestions: Faire, Espresso Mushroom Company (UK), Dodjivi (Canada)

Mushroom coffee is a unique blend of coffee beans and ground medicinal mushrooms like Cordyceps, Reishi, and Lion’s mane. Hailed as a healthier alternative to regular coffee, it is currently growing in popularity.

According to Google Trends, “mushroom coffee” searches have slowly increased in volume over the past three years. The search interest also reached new heights at the beginning of 2023.

To market this trending product, create blog posts and infographics comparing mushroom coffee to regular coffee. Focus on its health benefits, such as alleviating anxiety and improving immunity while having a lower level of caffeine.

Top Trending Fashion Items

The global yearly revenue of the fashion industry was valued at $1.53 trillion in 2022 and is projected to hit nearly $2 trillion by 2027.

Although brick-and-mortar fashion retailers have reopened, online purchases are still expected to grow in popularity. The convenience of online shopping remains compelling for many consumers.

Fashion experts predict that professional and playful outfits, kitsch patterns, and cargo pants will be trending throughout 2023.

Take a look at the following trending fashion products to sell online.

5. Athleisure

• Average selling price: $20-$40
• Monthly global Google search volume: 74,000 (“athleisure”)
• Top countries: United States, India, United Kingdom
• Ideal target audience: fashion and sports enthusiasts
• Supplier suggestions: BELLA+CANVAS (USA), IndiaMART (India), Fire Label (UK)

Thanks to major brands like Lululemon, sportswear has become fashionable. Style experts have been calling this trend athleisure. Since they balance comfort and style, athleisure products attract many customers.

The search volume for “athleisure” on Google Trends has stayed relatively high and stable over the years.

There are tons of athleisure clothing types to sell in your online store, like sports bras, T-shirts, gym shorts, and leggings. Buy them in bulk from clothing wholesalers like BELLA+CANVAS.

This fashion trend is more prevalent among millennials and Gen Z. Therefore, creating a solid social media marketing strategy is crucial to your success. One way to do so is to partner with influencers in the fashion or fitness industry to promote your products.

6. Wide-Leg Pants

• Average selling price: $15-$50
• Monthly global Google search volume: 124,000 (“wide leg pants”)
• Top countries: United States, Australia, India
• Ideal target audience: fashion enthusiasts
• Supplier suggestions: Wholesale Fashion Square (USA), DHgate, IndiaMART (India)

Wide-leg pants and jeans have been making a comeback. They are stylish, comfortable, and flattering on almost any body type. For women, wide-leg pants make their legs look longer and accentuate their waistline.

According to Google Trends, the search volume for “wide leg pants” continues to rise and has hit record highs in the past couple of months.

There are many types of wide-leg pants. When promoting this product for your online store, target the right audience for the model of wide-leg pants you’re selling. For example, professionals and office workers may be the ideal target market for formal wide-leg pants.

7. Cargo Pants

• Average selling price: $15-$45
• Monthly global Google search volume: 913,000 (“cargo pants”)
• Top countries: United States, India, United Kingdom
• Ideal target audience: fashion and outdoor enthusiasts
• Supplier suggestions: Faire, IndiaMART (India), Wordans (UK)

Cargo pants are currently rising in popularity. The term “cargo” refers to the pants’ large patch pockets, which provide lots of space for carrying items.

Originally created as military workwear, these rugged loose-fitting pants have become a beloved casual fashion item. These functional yet stylish slacks are best for those who often spend their time outdoors or in rough work environments.

Google Trends shows that searches for “cargo pants” have experienced a steady increase since the beginning of 2020, but they spiked significantly in July 2022. The search volume has stayed high since, even reaching its highest peak in December 2022.

When marketing these pants, highlight their benefits compared to other slacks. Examples include its sturdy fabric designed for harsh elements and long-term wear and its loose fit that allows for more freedom of movement.

8. Mini Dresses

• Average selling price: $20-$40
• Monthly global Google search volume: 137,000 (“mini dress”)
• Top countries: United States, United Kingdom, India
• Ideal target audience: fashion enthusiasts
• Supplier suggestions: Corner 123 (USA), City Goddess (UK), IndiaMART (India)

A mini dress is a very short and close-fitting dress whose hemline falls around the mid-thigh level. It has become a fashion staple for many, as it accentuates the body’s shape flatteringly.

According to Google Trends, “mini dress” searches dropped significantly at the beginning of 2020, but the numbers quickly recovered.

The popularity of this search term reached new heights in August 2021 before hitting its peak in May 2022. It has remained popular in the following months.

To turn this trending item into a profitable opportunity, provide a broad range of sizes and designs. Suggest occasions for which the dress would be suitable, like formal events, sporty days, or beach trips.

Partner with fashion bloggers and social media influencers to promote your own brand. Ask them to do a product review or showcase the garment through photos and videos.

Top Trending Gadget Items

Mobile phones are among the most widely used gadgets worldwide. It is expected that 7,690 million people will use smartphones in 2027.

As a result, complementary items like phone straps, power banks, and car chargers have become trending products.

The smartphone accessories market is projected to reach $413.2 billion by 2030. So, starting a phone accessories store is both profitable and future-proof.

9. Phone Straps

• Average selling price: $10
• Monthly global Google search volume: 101,000 (“phone strap”)
• Top countries: Brazil, United States, Italy
• Ideal target audience: general population, tech enthusiasts
• Supplier suggestions: Alibaba, Faire, Made-in-China

Cell phone straps or charms are a fun way to customize a mobile device. They also let users hold their phones more securely in their hands.

According to Google Trends, the search volume for phone straps has significantly increased in recent years, reaching its peak in 2021. It has also stayed high throughout the past few months, going into 2023.

Some of the most popular phone straps are the unique, handmade kind. Take visually appealing product photos to promote this popular product in your phone accessories store. You can set up a budget home photo studio using LED lights and a smartphone camera.

10. Power Banks

• Average selling price: $20-$40
• Monthly global Google search volume: 638,000 (“power bank”)
• Top countries: India, Brazil, Italy
• Ideal target audience: general public, tech enthusiasts, travelers
• Supplier suggestions: India Mart (India), Alibaba, L10 (Italy)

Power banks let users charge their mobile devices on the go. This top-selling item is especially popular among high-mobility people, such as travelers and outdoor enthusiasts.

The search volume of “power bank” remains high. Although the interest decreased in March 2020, it has risen since then, even reaching new peaks during the holiday season in 2022. A possible explanation is increased social and outdoor activities after lockdowns are lifted.

When marketing power banks, pay attention to the ideal target demographic. For example, power banks with advanced features like fast wireless charging are fantastic for tech enthusiasts. Work alongside tech social media influencers to promote the product.

11. Phone Stands

• Average selling price: $5-$30
• Monthly global Google search volume: 101,000 (“phone stand”)
• Top countries: United States, India, United Kingdom
• Ideal target audience: tech enthusiasts, office workers
• Supplier suggestions: Buy Bulk Displays (USA), IndiaMART (India), Aulola (UK)

Phone stands allow people to prop up their phones on flat surfaces, like desks or countertops. For office workers, a phone stand helps with multitasking, letting them view their phone screens hands-free.

According to Google Trends, searches for phone stands have always been relatively high. The search volume experienced a spike in November 2020, reaching its highest peak in December 2020. The numbers have remained high in the ensuing months.

These products often become best sellers in many online stores. For example, a cell phone stand from Lamicall Store has 80,000+ global ratings on Amazon.

Selling this product can get you a high profit margin. Look for phone accessory suppliers on Alibaba who sell phone stands for as low as $1. However, make sure the vendor and product have good ratings to guarantee quality.

12. Mouse Pads

• Average selling price: $5-$15
• Monthly global Google search volume: 495,000 (“mouse pad”)
• Top countries: Brazil, United States, Turkey
• Ideal target audience: tech enthusiasts, office workers, gamers
• Supplier suggestions: Alibaba, All Mouse Pads (USA), Made-in-China

Most people use a wired or wireless mouse to operate their desktop computers. Many laptop owners also use a mouse, which is usually more comfortable than a built-in touchpad. As such, mouse pads are constantly in demand.

Google Trends data shows that search queries for mouse pads have always been relatively high. The search volume shot up dramatically in March 2020 and peaked by the end of that same year. Since then, the numbers have remained high.

This product comes in different shapes, sizes, and designs. Extra large pads or desk mats serve as a surface to place both the mouse and keyboard.

Create custom illustrations for your mouse pads to sell unique and one-of-a-kind products.

To promote this trending product, partner with tech or gaming influencers. Kick off an affiliate marketing campaign that offers influencers commissions for encouraging their audience to purchase the item.

13. Car Chargers

• Average selling price: $10-$30
• Monthly global Google search volume: 56,000 (“car charger”)
• Top countries: India, United States, United Kingdom
• Ideal target audience: tech and car enthusiasts, travelers
• Supplier suggestions: IndiaMART (India), Wholesale Phone Accessories, Aulola (UK)

Car chargers are popular with people who are constantly on the go, especially those who spend a lot of time in their cars. Plug this device into a car’s power outlet, and anyone can charge their mobile device on the road.

The search volume for car chargers on Google Trends shows that the product has enjoyed high and steady demand in recent years. It experienced a significant drop at the beginning of 2020, but the numbers have recovered.

Since manufacturing car chargers can be expensive, consider starting a dropshipping store. Sites like SaleHoo let you connect with wholesale suppliers.

One way to market this trending product is to get your products featured on electronic review sites like TechGearLab. Utilize affiliate links to encourage readers to check out the product.

Top Trending Baby and Child Care Products

The estimated global market value of baby care products was $91.76 billion in 2022 and is expected to increase to $164.5 billion by 2030.

Many parents work from home, letting them spend more time with their children. As a result, products that help balance their work and family life have become trending items.

14. Baby Carriers

• Average selling price: $20-$200
• Monthly global Google search volume: 238,000 (“baby carrier”)
• Top countries: United States, United Kingdom, India
• Ideal target audience: parents and caretakers
• Supplier suggestions: Baby K’tan, Amawrap (UK), Faire

A baby carrier helps adults carry infants while keeping their hands free. Additionally, baby carriers are easier to store and carry when traveling compared to strollers.

According to Google Trends, searches for baby carriers have stayed relatively stable, with high and constant demand over the past five years. The search volume experienced a significant drop in March 2020, but it has recovered since.

This trending item is receiving more attention due to new baby carrier innovations, like improved ergonomics. Many parents are interested in ergonomic carriers that support the baby’s natural posture, like Ergobaby.

When selling the product, highlight the psychological and health benefits of babywearing to convince potential buyers. Create engaging infographics for social media or write online articles to gain organic traffic and increase eCommerce store sales.

15. Baby Swings

• Average selling price: $50-$300
• Monthly global Google search volume: 230,000 (“baby swing”)
• Top countries: United States, United Kingdom, Australia
• Ideal target audience: parents and caretakers
• Supplier suggestions: Alibaba, Global Sources, DHgate

Baby swings can be a lifesaver for busy caregivers. The rocking motion calms crying infants, giving the adults some quiet time at home. This makes caregivers who work from home a significant target market for this product.

The Google Trends tool reveals that the search volume for baby swings worldwide has always been relatively stable. The only exception was when it experienced a significant increase at the start of 2020.

Some baby swings come with hanging toys to entertain the baby. Smart baby swings offer unique features, like adjustable rocking speed and built-in lullabies. Offering a wide variety of baby swings in your store may help increase online sales.

16. Baby Monitors

• Average selling price: $40-$300
• Monthly global Google search volume: 179,000 (“baby monitor”)
• Top countries: United States, United Kingdom, Australia
• Ideal target audience: parents and caretakers
• Supplier suggestions: Alibaba, DHgate, Bebcare

Baby monitors let parents or caretakers watch their children from another room. Some products have additional features such as a mobile app, temperature monitor, dynamic angles, two-way talk, and night vision.

The Google Trends search volume for “baby monitor” is steadily high. Looking at prior search performance, the demand for this product should not drop significantly anytime soon.

Reach out to parenting influencers on social media, YouTube, and the blogosphere to promote this trending product. Don’t forget to highlight features parents will find helpful.

Top Trending Pet Products

Loving owners willingly spend money to ensure their pets are healthy and happy. The pet care market was valued at $280 billion in 2022 and is projected to increase by 7% every year from 2023 to 2032. Check out some of the most popular products you can market to pet owners.

17. Pet Food

• Average selling price: $15-$70
• Monthly global Google search volume: 71,000 (“pet food”)
• Top countries: United States, Canada, Australia
• Ideal target audience: pet owners
• Supplier suggestions: Animal Supply (USA), Pet Science Limited (Canada), Petwise (Australia)

Pet food is a constant and necessary purchase for people who take care of pets, making it one of the most in-demand products to sell online.

According to Google Trends, the search volume for pet food is steadily high, with only minor drops.

Since owners buy pet food regularly, creating a subscription service is one way to make this trending product stand out. You may also offer different pet foods and let customers personalize theirs.

18. Cat Beds

• Average selling price: $15-$55
• Monthly global Google search volume: 73,000 (“cat bed”)
• Top countries: United States, United Kingdom, Australia
• Ideal target audience: cat owners
• Supplier suggestions: Faire, Pet Beds Direct (UK), Superior Pet Goods (Australia)

The increase in cat ownership has turned cat beds into one of the hottest trending products to sell online. Since cats sleep more than humans, they need a comfortable spot for resting.

According to Google Trends, the search volume for cat beds has grown steadily over the years. Interest in the product also remains high going into 2023.

To stand out, sell unique and innovative cat beds instead of standard cushions. For instance, orthopedic beds are popular among senior cat owners. If you’re crafty, try making handmade cat beds and charge a higher price.

19. Pet Carriers

• Average selling price: $15-$80
• Monthly global Google search volume: 45,000 (“pet carrier”)
• Top countries: United States, United Kingdom, Australia
• Ideal target audience: pet owners
• Supplier suggestions: Boss PetEdge (USA), Vital Pet Group (UK), Flea Circus Pet Supplies (Australia)

A carrier is essential for any pet owner who travels and regularly visits the vet.

The Google Trends search volume for pet carriers experienced a significant drop in 2020, but it has gone up since. Overall, pet carriers have a steadily high demand.

There are several types of pet carriers you can sell online. Airline-compliant carriers are quite popular as they are necessary for animal owners who frequently travel by plane. Other carriers are shaped like backpacks, which some pet owners may find more comfortable to carry.

Focus on making and marketing your pet carrier to a specific customer niche. This way, you can build a solid eCommerce brand around your product. Vanderpump Pets, for example, caters to elegant pet owners, making their brand more memorable.

Top Trending Comfort Items

Research shows that the global online furniture market value is predicted to grow by $112.67 billion from 2022 to 2026, with an annual growth rate of 16.79%.

Spending more time at home encourages people to create a more comfortable living space. According to experts, curved furniture with bold colors and ambient lighting will become popular in 2023, replacing trends like rattan and fast furniture.

Comfort items of various sizes can be sold online. Whether it’s cozy furniture to lounge on or smaller pieces to complement the decor, people are increasingly interested in buying such products from eCommerce stores.

20. Sofa Beds

• Average selling price: $150-$500
• Monthly global Google search volume: 794,000 (“sofa bed”)
• Top countries: United Kingdom, United States, Indonesia
• Ideal target audience: homeowners
• Supplier suggestions: Birlea (UK), Alibaba, Indotrading (Indonesia)

Sofa beds have long been on the market. They have become popular among renters as they can save a lot of space and money for those on a budget.

On Google Trends, the search volume for sofa beds has stayed relatively high throughout the past few years, increasing the chance of sellers enjoying consistently high profit margins.

You can sell many types of sofa beds, such as daybeds, futons, and pull-out couches.

Start a marketing campaign on Pinterest – this social networking site is trendy among home decor enthusiasts. Attract potential customers by creating themed boards featuring your products.

21. Wedge Pillows

• Average selling price: $30-$100
• Monthly global Google search volume: 82,000 (“wedge pillow”)
• Top countries: United States, India, Australia
• Ideal target audience: people with health or sleep issues
• Supplier suggestions: Global Sources, IndiaMART (India), National Equipment Database (Australia)

A wedge pillow elevates the upper or lower body when sleeping. This is a product that is easy to sell to people looking to relieve acid reflux, snoring, sinus pressure, and other health conditions.

According to Google Trends, searches for wedge pillows have increased steadily. Although it experienced a significant drop in mid-2020, interest in the product has risen since.

To promote this product for your eCommerce store, highlight the features that make your wedge pillow stand out. For example, some wedge pillows have a foldable design or multiple components that let users adjust their height.

22. Seat Cushions

• Average selling price: $20-$80
• Monthly global Google search volume: 24,000 (“seat cushion”)
• Top countries: United States, Canada, India
• Ideal target audience: desk workers, older adults, people with health issues
• Supplier suggestions: Alibaba, DHgate, IndiaMART (India)

Due to the rise of home offices, seat cushions are trending on search engines and eCommerce stores.

According to Google Trends, search queries for seat cushions have experienced an increase throughout the years. Notably, the search volume spiked in the middle of 2020 and has remained relatively high.

If you want further proof of the popularity of seat cushions, check out various online marketplaces. The Everlasting Comfort seat cushion is an example of a popular product to sell on Amazon, as it has 90,000+ ratings on the site.

Seat cushions are more affordable when purchased from suppliers like Alibaba. The potential to make a significant profit will be higher, especially if you buy in bulk.

The target audience for this type of product are desk workers, older adults, and people with health issues. To reach out to them, display Facebook or Google ads for searches related to seat cushions.

Top Trending Home and Outdoor Products

Home products are necessary to elevate the quality of life. The house goods market is expected to grow from the estimated value of $557.7 billion in 2022 to $818.87 billion by 2026. Considering its market growth, it is no wonder that home goods have become trending products to sell.

Since many parts of the world have fully re-embraced social and outdoor life, it is natural for outdoor products to further increase in demand.

23. Rooftop Tents

• Average selling price: $1,000-$3,000 &
• Monthly global Google search volume: 43,000 (“rooftop tent”)
• Top countries: United States, Australia, Canada
• Ideal target audience: outdoor and camping enthusiasts
• Supplier suggestions: Bigfoot Tents (USA), Tough Touring (Australia), Alibaba

By installing a rooftop tent on top of a car, people can sleep comfortably and safely above their vehicle. According to Google Trends, searches for rooftop tents have experienced a significant increase over the past three years. The search volume even reached new heights in 2022.

When marketing this product for your own online store, highlight the benefits of using a roof tent over a regular one.

Some benefits include a built-in mattress, quick and easy setup, and durable construction to withstand harsh weather conditions. Sleeping in an elevated space also means safer and more comfortable rest away from critters and muddy grounds. To increase product visibility and eCommerce sales of this product, you can run Google Shopping ads.

24. Outdoor Rocking Chair

• Average selling price: $60-$200
• Monthly global Google search volume: 34,000 (“outdoor rocking chair”)
• Top countries: United States, United Kingdom, Canada
• Ideal target audience: homeowners, outdoor enthusiasts
• Supplier suggestions: Wayfair (USA), Costway (UK), Aosom (Canada)

Sitting on the patio or in the yard on an outdoor rocking chair is a popular and relaxing activity. Other than relaxation, other benefits of rocking chairs include easing back pain, soothing infants, and fostering deeper sleep.

According to Google Trends, search interest in “outdoor rocking chair” tends to spike from February to May every year. This is possibly due to the weather condition during these months – not too hot nor too cold, perfect for relaxing outside.

Although rocking chairs have been around for a long time, few people know their benefits. Writing blog and social media posts that highlight them will encourage more people to buy this trending product.

25. Portable Power Stations

• Average selling price: $100-$300
• Monthly global Google search volume: 78,000 (“power station”)
• Top countries: United States, United Kingdom, India
• Ideal target audience: travelers, outdoor enthusiasts
• Supplier suggestions: Global Sources, DHgate, IndiaMART (India)

Portable power stations are becoming more popular. They let you get electricity off the grid, making them excellent for road trips and camping.

According to Google Trends, the search volume for “power station” stayed relatively high and stable in recent years, even before its dramatic increase in September 2022.

Some portable power stations have built-in generators that transform solar energy into electricity. As such, they can be an eco-friendly solution.

As a highly niche and premium product, choosing a suitable method to market these products to the right audience is crucial.

For example, the solar power kit company Renogy markets its products by offering credit to users who share a referral link. This is an excellent strategy since tightly-knit communities can help sell niche products via word-of-mouth.

26. Lint Roller

• Average selling price: $5-$30
• Monthly global Google search volume: 92,000 (“lint roller”)
• Top countries: United States, United Kingdom, India
• Ideal target audience: homeowners, owners of hairy pets
• Supplier suggestions: Pepin Manufacturing, Inc. (USA), GEM Imports (UK), IndiaMART (India)

A lint roller or lint remover is a tool consisting of a tube covered in sticky paper.

People roll the paper over clothing or fabric-covered surfaces to remove lint, hair, and other small fibers and debris. This device is especially handy for owners of hairy pets like cats or dogs, as these animals shed their fur often.

According to Google Trends, searches for “lint roller” had fluctuated in the past, but they started to experience a gradual upward trend since the beginning of 2020. The search volume continued to increase until it reached its highest peak in December 2022.

Encourage people to buy this trending product by creating videos showing how to use it. Showcase how effectively the lint roller works on various fabrics and surfaces.

Try selling the lint rollers together with their refills as a bundle at a lower price so customers feel like they’re getting a good deal.

27. Garment Steamers

• Average selling price: $20-$200
• Monthly global Google search volume: 44,000 (“garment steamer”)
• Top countries: Australia, United States, India
• Ideal target audience: homeowners, fashion enthusiasts
• Supplier suggestions: Global Sources, Alibaba, IndiaMART (India)

Using a garment steamer is a great way to remove wrinkles from any fabric. A garment steamer is easier, quicker, and more versatile than a traditional iron. They are also less likely to damage clothes.

According to Google Trends, the search volume for “garment steamer” has always fluctuated. However, its overall trend has remained high and stable over the years. Although the search volume dropped significantly at the beginning of 2020, the numbers have recovered.

To market garment steamers, highlight their features and advantages over the traditional ironing method. Try creating videos on how to use the steamer and explain the kinds of fabrics or clothes it is most suitable for.

Top Trending Kitchen Appliances

The kitchen appliances market is expected to grow by $41.91 billion from 2021 to 2026.

In 2020, fewer US consumers dined out and more people cooked at home. This trend is expected to continue as roughly seven out of 10 consumers report their intent to continue cooking at home.

Aside from conventional appliances like blenders and microwaves, trendy appliances like wine fridges and portable blenders are gaining popularity. People are spicing up their kitchens by experimenting with new products.

28. Wine Fridges

• Average selling price: $150-$1000
• Monthly global Google search volume: 106,000 (“wine fridge”)
• Top countries: United States, United Kingdom, Australia
• Ideal target audience: wine lovers
• Supplier suggestions: AC Wholesalers (USA), Wholesale Electrics Jersey (UK), Wholesale Catering Supplies (Australia)

Wine fridges or wine coolers are temperature-controlled appliances designed for wine storage. This special fridge keeps wines safe, fresh, and uncontaminated.

Some wine fridges even offer dual temperature zones. This lets owners store red and white wines at different temperatures using one fridge. According to Google Trends, the global search volume for “wine fridge” has always been high, but it has reached a new level of popularity since the beginning of 2020. It also reached its highest peak in December of 2021, and the numbers have remained high ever since.

Promote this product by highlighting its strengths compared to a traditional fridge. For example, traditional fridges maintain temperatures lower than the ideal range for wine storage. And unlike wine coolers, household fridges vibrate, which may disturb the wine maturation process.

29. Portable Blenders

• Average selling price: $15-$70
• Monthly global Google search volume: 52,000 (“portable blender”)
• Top countries: United States, Australia, United Kingdom
• Ideal target audience: home cooks, fitness enthusiasts, health-conscious people, travelers
• Supplier suggestions: Alibaba, Faire, DHgate

Portable blenders let people make juices, smoothies, milkshakes, and protein drinks on the go. They are also more convenient than traditional blenders. Since many portable blenders double as tumblers for drinking, there is no need to wash additional containers.

These blenders are among the most popular trending products in the kitchen appliance category. Google Trends shows that searches for “portable blender” have increased over the years and remain popular going into 2023. The search volume reached its highest peak in December 2022.

To market the product for your online store, demonstrate how to make various drinks using the portable blender through blog posts, photos, and videos. Don’t forget to highlight its convenience compared to traditional blenders.

Top Trending Hobby and Lifestyle Products

Many people are looking to entertain themselves outdoors or in their homes. Have a look at the trending items to sell online in the hobby and lifestyle product category.

30. Reusable Water Bottles

• Average selling price: $10-$50
• Monthly global Google search volume: 655,000 (“water bottle”)
• Top countries: United States, India, United Kingdom
• Ideal target audience: general population, sustainability enthusiasts
• Supplier suggestions: Totally Promotional (USA), IndiaMART (India), Pound Wholesale (UK)

Reusable water bottles are some of the best trending products to sell online. Environmental concerns over single-use plastics have driven more consumers to integrate reusable bottles into their lifestyles.

The search volume for “water bottle” on Google Trends has been increasing steadily. The number of search queries for this product reached its highest point in December 2022.

The water bottle comes in various shapes and sizes. Some of its unique variants include smart water bottles and collapsible cups. It’s best to pick a product that isn’t popular in your area yet so you can become the go-to seller.

The target audience for this trending product is the sustainability community. To market it, publish educational content on the downsides of single-use packaging. For example, the brand S’well publishes informative content on its Instagram profile.

31. Tufting Guns

• Average selling price: $100-$200
• Monthly global Google search volume: 53,000 (“tufting gun”)
• Top countries: United States, United Kingdom, France
• Ideal target audience: arts and crafts enthusiasts
• Supplier suggestions: Let’sTuft, Millstek (UK), Alibaba

Tufting is the process of a needle punching yarn through a fabric in the form of a loop. It is a technique people often use in rug or carpet making, a hobby that has been rising in popularity. A tufting gun is a tool for automating this process.

On Google Trends, the search interest for the term “tufting gun” has risen significantly in the past three years. It reached its highest peak in January 2022 and has remained relatively high.

To promote tufting guns for your online store, demonstrate how to use them through videos and blog posts. Share unique tufting patterns that potential customers can try out and showcase various rugs or carpets you make.

Then, set up other sales channels like Google Shopping ads for related search terms. This can help boost product visibility and drive immediate sales.

32. Custom Keyboard Kits

• Average selling price: $50-$250
• Monthly global Google search volume: 83,000 (“custom keyboard”)
• Top countries: United States, Germany, United Kingdom
• Ideal target audience: gamers, typists, mechanical keyboard hobbyists
• Supplier suggestions: Alibaba, Global Sources, DHgate

Recently, the mechanical keyboard hobby is seeing a boom in interest. With a custom keyboard kit, people can assemble and customize their own mechanical keyboard using the included parts.

According to Google Trends, the search term “custom keyboard” has steadily increased in popularity. The search volume experienced its most dramatic increase at the beginning of 2022. It remains high throughout the ensuing months.

If you want to start selling a custom keyboard kit, it’s important to prioritize quality parts. To stand out from other sellers, include novelty parts such as uniquely designed keycaps. Through promotional videos, demonstrate how to build the keyboard and show off its typing sounds.

Top Trending Beauty Products and Accessories

The global beauty industry revenue is projected to reach $131 billion in 2026, a significant increase from $80.74 billion in 2021.

To join the industry, check out the currently trending products within this profitable niche.

33. Hair Oils

• Average selling price: $10-$50
• Monthly global Google search volume: 116,000 (“hair oil”)
• Top countries: India, United States, United Kingdom
• Ideal target audience: hair care enthusiasts
• Supplier suggestions: IndiaMART (India), Alibaba, Apollo Wholesale (UK)

Applying hair oil is one of the best ways to care for your hair and scalp.

Hair oiling has many benefits, such as providing the hair with the necessary vitamins and minerals and improving its moisture, softness, and shine. Experts recommend hair oil for people who frequently style their hair with dryers or curling irons.

According to Google Trends, search interest in hair oil has been relatively high and stable for the past five years. Its search volume peaked at the beginning of 2023, making it one of the top products to sell this year.

Begin an influencer marketing campaign by collaborating with beauty content creators on TikTok, YouTube, or Instagram. Ask them to feature your hair oil product in their content and highlight its benefits.

34. Face Ice Rollers

• Average selling price: $5-$20
• Monthly global Google search volume: 29,000 (“ice roller”)
• Top countries: United States, United Kingdom, Canada
• Ideal target audience: skincare enthusiasts
• Supplier suggestions: Faire, SukeAuto, Alibaba

One trending product in beauty is the face ice roller. According to dermatologists, using face ice rollers has many benefits – they can relieve puffiness, toxins, and muscle tension. The coldness can tighten the skin and temporarily reduce redness.

The global search volume for “ice roller” experienced a dramatic increase in late 2021 before reaching its highest peak in December 2022. Interest in this unique skincare tool remains high going into 2023.

To promote face ice rollers, highlight their skin health benefits. Through social media content, explain the dos and don’ts of using a facial ice roller. For example, people should always use an upward motion when using the product.

35. Press-On Nails

• Average selling price: $5-$15
• Monthly global Google search volume: 243,000 (“press on nails”)
• Top countries: United States, United Kingdom, India
• Ideal target audience: beauty enthusiasts
• Supplier suggestions: Etsy, Alibaba, IndiaMART (India)

Press-on nails offer a convenient way to do manicures at an affordable price. People can easily remove or swap their press-on nails and protect their natural nails from damage.

This is one of the fastest-growing trending beauty accessories. Looking at Google Trends, search interest in press-on nails has increased substantially in recent years, reaching its highest peak in September 2022.

Create uniquely designed press-on nails to stand out from other online businesses. When you sell visual-heavy trending products like press-on nails, we highly recommend promoting them via photos and videos on social media channels.

Where to Find Trending Products to Sell Online?

To find trending products online, you must start your search in the right places. Head over to the following sites to generate business ideas and find out what sells the most online.

eCommerce Marketplaces

Numerous eCommerce marketplaces provide insights into current product trends. These online selling sites have special pages dedicated to newly best-selling products.

For instance, Amazon’s Movers and Shakers page shows daily top-selling items across different product categories. Also, check out the Most Wished For page to see which products people think about purchasing next.

If you head to Etsy, its Popular Right Now page shows products currently popular among customers.

Use eRank to find out more about Etsy’s trending products. This Etsy search engine optimization (SEO) tool reveals which keywords have high search volumes.

Social Media Networks

78% of sellers who use social media outsell competitors who don’t. As brands leverage social commerce and influencer marketing, social media platforms have become the go-to place for discussing products and learning about what to sell.

Research popular hashtags on Twitter and Instagram to see current up-and-coming products. On Pinterest, use the search bar to see which keywords are trending.

Try to find communities for trending niches on Facebook and Reddit. Examining them will help you decide what trending products to sell when targeting a specific demographic.

Trend Report Sites

These platforms show what topics and trending products internet users are interested in. Here are some sites to check out:

• Google Trends. Marketers commonly use this tool to learn the search volumes of particular keywords. Filter by region, period, topic category, and type of search to see the most relevant results.
• Ecomhunt. A product research tool that provides ideas on the best items to sell. Besides daily product updates, it offers valuable information such as costs, selling prices, profit margins, and market saturation statistics.
• Trend Hunter. This site shows new and popular eCommerce bestsellers of the day, week, and month. The premium versions let you track topics and access full trend reports.

Conclusion

Picking the right trending products to sell is a crucial part of running an online business. There are numerous niches to explore, from health and wellness to beauty products.

To track fluctuating product trends, browse eCommerce marketplaces, social media platforms, and trend sites.

Whichever products you choose, remember to optimize your digital marketing strategy. Highlight the product’s benefits, understand your target audience, and promote them accordingly.

So, make your choice, choose an eCommerce platform to create your online store, and start selling trending products online. Good luck.

Trending Products FAQ

This section will answer some of the most commonly asked questions about trending products.